Reach your target audience every time.
Posted in Technology, Uncategorized on Mar 17th, 2011
While the concept of “Crackberry” syndrome and the overwhelming nature of exponentially advancing personal technology is nothing new, I’ve recently begun to worry that we’ve stopped considering the long-term effects of it on our interpersonal relationships. Last month, our CEO surprised us with an all-expense paid teambuilding activity outside of the office to thank us [...]
Share on FacebookPosted in Government Outreach, Social Media, Technology on Dec 14th, 2010
Recently, the web development and consulting firm Sparkah published a list of San Francisco’s Top 100 PR Firms and Pros who also know social media. Sparkah, which has an office in San Francisco’s South of Market neighborhood and claims to have been in town before Twitter moved in and “since the Slanted Door was in [...]
Share on FacebookPosted in Elections, Government Outreach, Social Media, Technology, Uncategorized on Nov 2nd, 2010
Social media has the potential to create a verifiable interaction framework that could lead to a government style much closer to direct democracy than we have ever imagined before in this nation.
Share on FacebookPosted in Outreach, Social Media, Technology on Oct 12th, 2010
If you’ve developed a press release for your event, you may want to distribute it on various wire services in order to get the word out to potentially interested reporters and media outlets as well as inclusion on the major search engines. This will increase the likelihood of potential attendees and media stumbling upon your event listing.
Share on FacebookPosted in Outreach, Social Media, Technology, Uncategorized on Oct 5th, 2010
With the influx of social media and the epidemic of sharing everything via Twitter and Facebook, your Groupon deal has the potential to become a viral sensation. Who doesn’t want to share a deal with your friends?
This feature provides the featured Groupon business with another level of marketing and an endless supply of unpaid marketers spreading the gospel that is their business and featured Groupon deal.
Share on FacebookPosted in Non Profit, Outreach, Social Media, Technology, Uncategorized on Sep 3rd, 2010
A man cannot survive on bread alone and an outreach campaign cannot survive on social media alone; it must work in tangent with other efforts. That being said, it is still a useful tool that is growing in necessity.
Share on FacebookPosted in Outreach, Social Media, Technology on Aug 4th, 2010
ffordable and user-friendly web-based software, like Skype, has made distance practically irrelevant for face-to-face communications and is making freelance journalism easier and more cost-friendly. Even the concept of citizen journalism seems more prevalent and plausible every day with many mobile phones and devices coming standard with video recording capabilities and webcams – increasingly with high definition (HD) quality!
Share on FacebookPosted in Government Outreach, Graphic Design, Outreach, Social Media, Technology on Jul 7th, 2010
Local and State Agencies, if they want to keep up with the trend of leveraging social media to deliver their services easier, need to develop and utilize these tools as they relate to their own departments. These tools should not be seen as an intrusion or something to be feared but a medium for communication and delivery of their services. Like any tool, social media and web 2.0 technologies exist to make their jobs easier.
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